Specialty coffee in the last few weeks is a trend topic. With small roasteries goint to the big shopping chains people are getting more and more curious about this. There is still a misunderstanding of the word “specialty”, many tend to use it as a synonim of “special”, saying that this coffee is special. But […]
Category: coffee news
How to impact the coffee comsumption
While the world is still struggling with the Covid19 virus, slow and timid signals of re-opening are becoming stronger in our cities. Milan and Italy have slowly started to re-open since 3rd June. It is quite early to foresee how these three months of complete lockdown will affect the coffee industry. What is sure is […]
The price of re-opening
Today, 3rd June, Italy is officially reopening all its activities and the free circulation between regions. Despite the optimism of workers and employers this time is the most challenging for the Country since 1945. After three months of lockdown activities recorded a major loss in their earnings, as a direct consequence it is foreseen that […]
Entrepreneur Mindset
Now that our activities re-started, restaurants and bars are ready to welcome us back. It’s not the place to write about safety as we all should keep it in mind. What I want to express today is a general feeling that we need to switch our mindset. Until now we have just been executors, wether […]
Young Cup Coffee
How did you start roasting? It happened by chance or you had this passion due to a family tradition? Tell us something about the beginning of your company. Well it just started by chance in 2005 and I really didn’t expect to fall in love with coffee. I found myself in a completely new world: […]
Why coffee price should not increase
Last week we expressed our thoughts about why coffee price must increase. Today’s headline is a little bit provocative but not completely. Let’s see why. Price increase is seen as a sudden revolution to the consumer’s eye. He should be aware that something is changing and therefore a higher price will be required. For coffee […]
Why coffee price MUST increase
Milan on 18th May re-opened. It is not a total reopening as a large majority of coffee shops and restaurants decided to wait. Wait and see. Because this uncertain times are far way Dangerous to our community, to our business. Who on Monday morning opened the doors of his coffee shop faced major difficulties. No […]
HOW TO BREW IBRIK – OUT NOW
Good morning everyone! It’s Friday and finally one month after I am very proud to share with you my latest news. This short book (available in kindle shop too), is my coffee journey. How it all began. It features coffee history through countries and centuries, my love for ibrik, how I won the competition and […]
Coffee as a meditation
As we spent and are still spending most of our days at home brewing coffee became not only a necessity but a pleasure for most of us. Brewing at home became not only a moment for coffee lovers but more and more people approached the art of brewing. At the same time another practice increased […]
Are we ready to be back?
As lockdown is beginning to loosen and coffee shops are about to re-open some urgent questions need to find an answer. After almost 10 weeks of complete shut down of roasteries, coffee shops, trade and consuming coffee outside our homes how will be the new way to drink coffee? Are we going to buy take […]