How did you start roasting? It happened by chance or you had this passion due to a family tradition? Tell us something about the beginning of your company. Well it just started by chance in 2005 and I really didn’t expect to fall in love with coffee. I found myself in a completely new world: […]
Last week we expressed our thoughts about why coffee price must increase. Today’s headline is a little bit provocative but not completely. Let’s see why. Price increase is seen as a sudden revolution to the consumer’s eye. He should be aware that something is changing and therefore a higher price will be required. For coffee […]
Milan on 18th May re-opened. It is not a total reopening as a large majority of coffee shops and restaurants decided to wait. Wait and see. Because this uncertain times are far way Dangerous to our community, to our business. Who on Monday morning opened the doors of his coffee shop faced major difficulties. No […]
Good morning everyone! It’s Friday and finally one month after I am very proud to share with you my latest news. This short book (available in kindle shop too), is my coffee journey. How it all began. It features coffee history through countries and centuries, my love for ibrik, how I won the competition and […]
As we spent and are still spending most of our days at home brewing coffee became not only a necessity but a pleasure for most of us. Brewing at home became not only a moment for coffee lovers but more and more people approached the art of brewing. At the same time another practice increased […]
As lockdown is beginning to loosen and coffee shops are about to re-open some urgent questions need to find an answer. After almost 10 weeks of complete shut down of roasteries, coffee shops, trade and consuming coffee outside our homes how will be the new way to drink coffee? Are we going to buy take […]
Coffee is just coffe. Nothing could be more wrong than this. Let me tell you a story… There is a woman named Marlene. She comes from Colombia. She travels to Greece where she found love: Dimitri. They travel back to Colombia together. Why am I telling you this story? Keep reading… Once in Colombia, in […]
Burnout is often defined as: “a syndrome resulting from chronic work-related stress, with symptoms characterized by feelings of energy depletion or exhaustion; increased mental distance from one’s job, or feelings of negativism or cynicism related to one’s job; and reduced professional efficacy” (Source WHO, World Health Organization) Since today Monday 4th May in Italy starts […]
From the 1st of May the new Lavazza adv is on air. The contet has been supervised and managed by major communication agency Armando Testa under the supervision of the executive creating director Michele Mariani. The video has been produced by Movie Magic International. The new campaign is framed in a wider strategy that goes […]
This is a quick video for all my Italian friends asking how to brew ibrik at home. No professional equipment needed. Just your copper pot. I have used: 6gr finely grounded coffee for ibrik 60ml water at room temperature a gas stove cup and saucer a spoon If you don’t have any ibrik at home […]
